RESEARCH: THEODORE ADORNO

Critic, Theodore Adorno, argues that popular media and music products are characterised by standardisation,  (they are basically formulaic and similar)  and pseudo- individualisation ( incidental differences make them distinctive, but they're not). Adorno said that the culture industries produce 'unsophisticated' products that replace critical art forms which then makes people forget about the important things such as the question of social life and the meaning of it altogether. He also said that people are too materialistic and like things purely because of how much they cost, or if everyone else has one.


Our music video is also characterised by standardisation and pseudo- individualisation.  We have incorporated ideas form the story Alice and Wonderland, adapting and modernising them to fit into a modern day context. We have also researched and looked at many other music videos, getting ideas and using pesudo- individualisation to create our own individual video. 

sources: Adorno, Theodor W. (1991), The Culture Industry: Selected essays on mass culture, Routledge, London.