MUSIC VIDEO THEORY

MUSIC VIDEO THEORY

ANDREW GOODWIN  Dancing In The Distraction Factory 1993
The relationship between the visuals and the lyrics and so on (see your sheet)
ROLAND BARTHES
Semiotics: the creation of meaning though symbolic codes. Article by Daniel Chandler HERE
The Death of The Author: Barthes' assertion that the reader is the key negociator of meaning, we think about our own texts and how we used images and meanings that tap into already-held oppositions and responses to symbols. 
Julian McDougall's suggestion that classical narrative frameworks can be reductive and Barthes' assertion, we think about our own texts and how we used images and meanings that tap into already-held oppositions and responses to symbols. ROLAND BARTHES 
Identify your singer's grain of voice. Barthes describes a concept known as the “Grain of Voice”, which is essentially the way that the voice provides itself as an expressive instrument to the singer, something which is personal and unique. It is like a trademark or a fingerprint, being able to make associations in itself, and the voice itself may have a unique piece to it which expresses an artist’s individuality. This means that the singer is the most important person in the band in terms of the grain of voice, and as such a concept for music videos is that the singer should be the main focal point throughout the video, with close-up shots of them performing the song.

RICHARD DYER Stars 1979
Dyer's star theory applied to pop stars. The role of the video in promoting the singer or band. Performers as stars explained HERE
Stars are constructed, artificial images, even if they are represented as being "real people", experiencing real emotions.
TODOROV and VLADIMIR PROPP
Narrative: the audience's attempts to understand meaning through recognising structures explained HERE
Propp on narrative MediaKnowall article HERE

Tvzetan Todorov suggests narrative is simply equilibrium, disequilibrium, new equilibrium

HEIDI PETERS The Semiotics of Music Videos: It Must Be Written in the Stars 2004
How narrative is handled (Heidi Peters  article on image and narrative (semiotics) here
A defence of the music video as a form in its own right.
STEVE ARCHER Studying Music Video
Following on from his article on MTV in MediaMagazine 6, Steve Archer suggests 5 essential criteria for evaluating music videos.
Media Magazine article here 
ROY SHUKER Understanding Popular Music 2001
'U Got the Look' chapter 10

NEGUS the ideologies of the music industry 
link here 
  
THEODORE ADORNO.  
The Frankfurt School. The culture industry and false needs brief explanation here

DICK HEBDIGE Subcultures
hbrief explanation here