Friday, 4 October 2013

PLANNING: Target Audience

When planning on our music video 'Wrecking Ball', one of the things we did was deciding who our target audience is. Our music video is set in the modern days with characters who are in an turmoil relationship. It is energetic, hectic and imaginative, and aimed at the kind of mainstream audience that are into mainstream pop music. Teenage girls i feel would relate to this video as they go through the confusions of love.

This is my viewer profile that I made in Photoshop

 
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1 comment:

  1. Media@Claremont9 October 2013 at 00:09

    Not the right format for the content (and I wonder if this is more 'planning' than 'research'?
    Create a target viewer profile in images like we did for the AS film work then add text underneath.
    See how NME profiles its audience here:
    http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf

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